TMII REVITALIZATION

Taman Mini Indonesia Indah (TMII) is Theme Park Presenting the whole Indonesiain miniature with all the aspects of culture. Opened in 20 April 1975 the park is one of the tourist destinations in Jakarta and Indonesia. At 2012 the total visitors visiting TMII is 4 million visitors and in 2013, TMII targets 5 million visitors.  As there is rising competition from theme parks in Indonesia and regionally south east Asia, TMII’s brand image as a favored tourist destination and recreation park is in a decline. The problem accessed is that the park itself is notpromoting extensively, its mascotsand souvenirs are not authentic and presented and packaged nicely, and the events held are not echoed and a breakthroughthus doesnot attract visitors from all over Jakarta and Indonesia.

In order to reinvigorate TMII’s product life cycle from declining, there must be an overhaul of innovations to the park to make it authentically Indonesian and create events that are festive and lively. As a major reconstruction is considered too costly, for the midterm plan we in our team of Hezky, Fahrian, Alvin, Prisca, Wida, and Keyko would propose a marketing plan to make TMII more inviting with events that the family can enjoy and changes in the park to create a more up-to-date look.

Our proposal consist of firstly in TMII a rennovation we think that as the theme park reflects the unique architectures of Indonesia. TMII primary mascot Anjani Putra (Nitra) will also be rejuvenatedwith also harmonizing the real life mascots. There will be a new design in signages, maps and event guidebook throughout the park. There will also be tour guides and staffs within each provincial pavilion which will give tours on the unique cultures of presented by each pavilion.TMII will also sell souvenirs and accessories that consist of child friendlyunique provincial headdresses, masks andaccessories.

Theevent that we would suggest is“Tastynesia”and “Petualangan Nusantara” targeted to children and tourist.

Indonesia ispoised on becoming the next big thing in Asia and its golden ages are coming back in the in the years to come. We think that it is the right time to show a sense of nationalism and restoration of Indonesia’s dignity, ways, and thinking. TMII is the right place to start it

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